I learn in a hard way. My failure with my previous band, TuLanG, speaks it all. We don't have a fan base, yet we over relying to 'the strength of the song' to make it. Of course it doesn't.
No matter how good your product, U got to find customers. No one enter competition (radio airplay in our case) without a customer, or fan. Vice-versa, if U have strong fan-base, any new product will make an impact; either good or bad way.
Lesson learnt. What will I do differently? I still learning, anyway. My latest single Surihani will not go to radio so soon. I want to market & create awareness in internet first. To create my 'own fan base' first.
Wish me luck.
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